Dr. Anita’s Ultimate Skincare Regime: The Do’s, Don’ts & The Run A Miles

by Dr. Anita Sturnham

There’s so much debate about what’s the best beauty regime to perform in the day and night. Often, with so many ‘experts’ giving different advice, it can become over complicated and confusing - that puts a lot of people off and, sometimes, they end up not following any skincare routine at all. However, skincare should be simple and easy to follow. It doesn’t need to take over your life and it doesn’t require 1million-and-1 different products.

At Nuriss we recommend a simple 5-step morning and night programme to keep your skin healthy:

1: Cleanse 
2: Tone 
3: Serum 
4: Day/ night cream
5: Weekly exfoliation

Oh, and keep well hydrated. Easy!

Here’s how to do it.

Morning Regime:

1. Cleanse using a non-foaming, PH balancing and soap-free cleanser. It should have a light consistency and be labelled ‘non comedogenic’ (i.e. non-pore-clogging). Gentle, emollient-based washes (e.g. Cetaphil or Dermol) are fabulous as they lock in moisture and allow you to cleanse without stripping the skin of its goodness.

2. Tone. Look for a toner that’s PH balancing, water-based, alcohol-free (or low in alcohol), and is made from hydrating, natural ingredients.

3. Serum treat and repair using key ingredients to target your skin's problem areas.

4. Apply a day cream with SPF protection. This will help to hydrate and protect your skin. Look for creams with nourishing, moisturising ingredients such as sunflower, Aloe Vera and almond extracts, and with mineral SPF 30 protection to prevent UV damage. At this step, you can also add in a gentle rejuvenation eye cream. 

First Aid Beauty’s 5 In 1 Face Cream SPF 30 ($40)

Evening Regime:

1. Cleanse. You can use the same cleanser in the day and the night.

2. Tone. Same product for day and night.  

3. Serum treat and repair. Same product for day and night.

4. Apply a night cream. This is important for hydrating and repairing your skin whilst you sleep. Look for products containing antioxidants, natural moisturisers (e.g. hyaluronic acid) and, if you want to prevent ageing, look for peptides and stem cells to boost your collagen. At this step, you can also add in a gentle rejuvenation eye cream.

Applying your moisturiser while your skin is still a little damp will allow the humectant to ‘lock’ the moisture in.

Applying a nourishing emollient-based body moisturiser after bathing. Cetaphil, Dermol and Vitamin E based products, such as Body Shop’s Vitamin E Moisture Cream, are particularly good.

Throughout The Day: Hydrate, Hydrate, Hydrate!

Keeping your skin well hydrated sounds obvious but, despite it being essential for protecting your skins epidermis (i.e. protective top layer that prohibits the ‘bad stuff’ from entering (e.g. bacteria and fungi) and the ‘good stuff’ from escaping (e.g. water)) and preventing premature ageing, most people still don’t do it enough. If you don’t keep your skin hydrated, it will try to produce its own moisture by increasing its sebum production (i.e. natural oils) and this can clog your pores, causing spots. 

So what does good hydration involve? Well, it doesn’t just mean drinking lots of water - although, obviously, that’s important too. Instead, it involves using a careful series of pore-loving daily products that multi-task to moisturise and hydrate your skin, without clogging it.

Weekly Exfoliation:
Accumulation of old, dead skin cells can leave your skin looking dull and lifeless. Try to have a weekly facial exfoliation treatment (and one for the body too!) to allow fresh and healthy skin cells to come to the surface.

Dr. Anita Recommends… Jojoba Bead & Bamboo Facial Exfoliant (£26.99) 
Once a week, try using a general mineral-based crystal scrub or one with natural beads and grains. My favourite is Jojoba beads – they’re environmentally friendly and very effective. 

Beta Hydroxy Acid (BHA) exfoliators such as Salicylic Acid are great too as they eradicate dead skin cells from the epidermis, enabling fresh healthy cells to reach the surface. They also work deep within the pores helping to rid them of the spot provoking plugs of sebum oils and keratin. 

And, Finally… What NOT To Do.

There are also some common beauty myths that people follow that, actually, can do more harm to their skin than good. So that you don’t become victim to these trends, here’s a list of skincare don’ts.


  • Over exfoliation with harsh beads or grain-like scrubs or facial brushes. This damages our skin's hydration barriers and enhances sensitivity.
  • Soaps. Washing your face with soap bars can strip your skin of its important lipids.
  • Artificial fragrances can weaken the skin's barriers and, over time, will contribute to enhanced sensitivity, dryness and loss of elasticity.
  • Products that foam often contain harsh chemicals that strip the skin of its important oils. These can dehydrate your skin, making its barriers weak and prone to outbreaks.
  • Sulfates (especially sodium lauryl sulfate). These chemicals are responsible for making products foam and are extremely dehydrating.
  • Alcohol based products are very drying for your skin. Use water-based products instead.
  • Overusing Alpha Hydroxy Acids (AHA) / Beta Hydroxy Acids (BHA) at home or in clinics. 

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